Headtraining with Polly Hammond

Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to “Headtraining,” the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry. In each episode of “Headtraining,” Polly shares actionable advice on everything from SEO and social media to email marketing and e-commerce. Whether you’re a beginner or a seasoned pro, “Headtraining” has something for everyone.

Beyond the Pack Shot – Mastering Beauty Shots in Wine Product Photography

Beyond the Pack Shot – Mastering Beauty Shots in Wine Product Photography

Today, we’re spotlighting the craft of wine product photography. Far from just capturing images, we’re diving into visual storytelling, the nuances of photo composition, color theory, and cultural awareness, especially for global wine brands. 🍷 What You’ll Learn:

How to Sell More Wine with Better Photography

How to Sell More Wine with Better Photography

Welcome to Headtraining’s deep dive into Lifestyle Photography for Wine Brands! In this episode, we’re uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including: Don’t miss out on the “5forests Ultimate Shotlist” – a…

Marketing Your Winery to the Non-Alcoholic Crowd: Strategies For Success

Marketing Your Winery to the Non-Alcoholic Crowd: Strategies For Success

In this episode of Headtraining, Polly Hammond dives into a vital and evolving aspect of the wine industry: marketing non-alcoholic beverages. Discover the secrets behind successful integration of non-alcoholic options, understanding your customer base, and enhancing the overall experience for…

Eco-Friendly Winery Web Design: Good for Business, Better for Earth

Eco-Friendly Winery Web Design: Good for Business, Better for Earth

Journey with us in this episode as we explore the greener side of the web! Your winery website may be silently contributing to the escalating climate crisis, but there’s hope on the horizon – Sustainable Web Design. Today, we delve…

Why Your Emails Aren’t Selling Wine

Why Your Emails Aren’t Selling Wine

In today’s episode, we’re diving into the world of email marketing, specifically targeting the common pitfalls wine brands often encounter. While the spotlight often lands on social media, email marketing remains a potent tool for direct communication with your audience….

Wine Marketing Secrets: Learn from an Expert

Wine Marketing Secrets: Learn from an Expert

Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to “Headtraining,” the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry.