Why Your Emails Aren’t Selling Wine

In today’s episode, we’re diving into the world of email marketing, specifically targeting the common pitfalls wine brands often encounter. While the spotlight often lands on social media, email marketing remains a potent tool for direct communication with your audience. From understanding the significance of segmentation, automations, and the nuances of visuals in emails, to the legal aspects surrounding spam and GDPR compliance, we’ve got it covered. Stick around for a bonus discussion on SMS marketing, understanding its legality and the guidelines ensuring consumer protection and privacy. Whether you’re a seasoned marketer or just starting out, this episode is packed with insights that will help you navigate email marketing and sell more wine.