Talking About Big Issues, with Dan Petroski

Anyone who follows wine media will know of Dan — a renowned innovator, self-taught winemaker, a consummate storyteller. Today, we talk about taking chances, tackling big issues, and the myriad possibilities for tomorrow’s wine marketing. Let’s get into it.

More about today’s guest:
Dan Petroski is the founder and winemaker at Massican, Napa Valley’s only white wine winery. Prior to embarking on his wine journey, he spent ten years working in sales, marketing, and finance at TIME magazine, during which time he also earned his MBA from NYU. And there he might have remained, but for the inspiration to leave the publishing life, fly off to Sicily, and intern at Valle dell’Acate. By 2006, he was settled at Napa’s iconic Larkmead, and by 2009, he had launched his own Mediterranean inspired Massican.

Dan was named the SF Chronicle’s Winemaker of the Year in 2017, and one of Food & Wine’s Drinks Innovators of 2022.

To learn more visit:
Website: massican.com
Instagram: @massicanwinery
Twitter: @daniel_petroski
Newsletter: massican.substack.com